{"id":43,"date":"2025-04-19T23:57:31","date_gmt":"2025-04-19T23:57:31","guid":{"rendered":"https:\/\/saham.com\/who-we-are\/"},"modified":"2026-02-09T13:47:09","modified_gmt":"2026-02-09T13:47:09","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/saham.com\/en\/who-we-are\/","title":{"rendered":"Who are we ?"},"content":{"rendered":"
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Who are we?<\/h1>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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Founded in 1995 by\u00a0Moulay Hafid ELALAMY<\/a>, Saham is a private investment company with a presence in Casablanca and Dubai. Marked by a strong entrepreneurial spirit, Saham initially focused on the insurance sector, eventually becoming a leader on the African continent. In 2018, Saham divested its insurance business to position itself as an international player in various sectors.<\/p>\n

Today, Saham has a portfolio of five companies. Saham has embraced a strong and visionary entrepreneurial approach, enabling diversification into high-potential sectors such as financial services<\/a>, customer experience<\/a>,\u00a0real estate<\/a>,\u00a0education<\/a>,\u00a0agriculture<\/a>, pharmaceuticals, healthcare, and media. Additionally, carefully selected strategic partnerships have contributed to the success of Saham’s diversification strategy.<\/p>\n

Saham continues to explore new investment opportunities in different sectors with a singular focus: creating value and supporting companies in the long term.<\/p>\n\n <\/div>\n <\/div>\n

\n Our DNA<\/a>\n Our Approach<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n
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Our DNA<\/h2>\n\n <\/div>\n
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We have a multigenerational approach to guarantee a lasting vision, aiming for stability and sustainability.<\/p>\n<\/div>\n

We embrace a dynamic entrepreneurial mindset, ensuring continuous adjustment to alterations, owing to deliberate and swift decision-making procedures.<\/p>\n<\/div>\n

We owe our reputation to the fundamental values of integrity and transparency, which serve as the backbone for all our activities.<\/p>\n<\/div>\n

We search for excellence across all areas of intervention, shaping the strategy, management, and adaptation of the actions implemented by the Group to its management.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Our value creation approach<\/h2>\n\n <\/div>\n
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We identify sectors with significant potential and select companies using our origination capabilities and network of strategic partnerships.<\/p>\n<\/div>\n

We support or establish an excellent managerial team to redefine the strategy and ensure seamless implementation across the organization.<\/p>\n<\/div>\n

We function as active shareholders, advocating for robust governance and efficient capital allocation while also fostering key partnerships.<\/p>\n<\/div>\n

We commit to our companies across adaptable investment timelines, tailored to meet market demands and seize opportunities for value creation.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Moulay Hafid ELALAMY<\/h2>\n

Moulay Hafid ELALAMY is a Moroccan politician and businessman, a former Minister of Industry, Trade, Green and Digital Economy, and the founder of the Saham Group. He is the Chairman of TP and SGMB.<\/h2>\n
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He began his career in Canada in the insurance industry before becoming the Secretary-General of the ONA Group, now known as Al Mada, the leading Moroccan private industrial and financial group.<\/p>\n

In 1995, Moulay Hafid ELALAMY founded the Saham Group. Since then, he has established two major companies that are leaders in their sectors: Saham Assurance and Majorel, before diversifying into other key sectors with a strong social impact, such as education, real estate, agriculture, pharmaceuticals, and healthcare.<\/p>\n

From 2006 to 2009, Moulay Hafid ELALAMY served as the Chairman of the General Confederation of Moroccan Enterprises (CGEM), further solidifying his influence in the business landscape.<\/p>\n

From 2013 to 2021, he held the position of Minister of Industry, Trade, Digital Transformation, and Green Economy in Morocco, making him the longest-serving official in this role since 1955. During his tenure, 50 industrial ecosystems and 650,000 new jobs were created, and the industry\u2019s share in Morocco\u2019s GDP increased by nine points.<\/p>\n

In 2021, he returned to lead the Saham Group, aiming to further grow its businesses and explore new diversification opportunities.<\/p>\n

In 2024, Moulay Hafid ELALAMY was appointed Chairman of the Board of TP and SGMB (Soci\u00e9t\u00e9 G\u00e9n\u00e9rale Marocaine de Banques), today known as Saham Bank.<\/p>\n\n <\/div>\n <\/div>\n\n <\/div>\n