{"id":359,"date":"2025-05-01T22:16:01","date_gmt":"2025-05-01T22:16:01","guid":{"rendered":"https:\/\/saham.com\/?page_id=359"},"modified":"2026-02-09T14:26:14","modified_gmt":"2026-02-09T14:26:14","slug":"our-history","status":"publish","type":"page","link":"https:\/\/saham.com\/en\/our-history\/","title":{"rendered":"Our History"},"content":{"rendered":"
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Our History<\/h1>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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Our history revolves around four main stages<\/h2>\n\n <\/div>\n \n \n \n From 1995 to 2014\n <\/button>\n \n From 2014 to 2018\n <\/button>\n \n From 2019 to 2023\n <\/button>\n \n Since 2024\n <\/button>\n <\/div>\n
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\n The initial phase of developing our historical businesses\n <\/div>\n
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  • \n \n
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    \n 1995<\/span>\n <\/div>\n
    SAHAM Group creation by acquiring the broker Agma<\/div>\n <\/div>\n\n \n
    \n
    <\/div>\n <\/div>\n
    <\/div>\n <\/li>\n
  • \n
    <\/div>\n \n
    \n
    <\/div>\n <\/div>\n \n
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    \n 1999<\/span>\n <\/div>\n
    Creation of Phone Assistance, first call center in Morocco<\/div>\n <\/div>\n <\/li>\n
  • \n \n
    \n
    \n 2004<\/span>\n <\/div>\n
    Partnership between Bertelsmann and Phone Assistance<\/div>\n <\/div>\n\n \n
    \n
    <\/div>\n <\/div>\n
    <\/div>\n <\/li>\n
  • \n
    <\/div>\n \n
    \n
    <\/div>\n <\/div>\n \n
    \n
    \n 2009<\/span>\n <\/div>\n
    Merger between CNIA and Es Saada (bought in 2005 and 2006)<\/div>\n <\/div>\n <\/li>\n
  • \n \n
    \n
    \n 2010<\/span>\n <\/div>\n
    Acquisition of Colina Insurance Group (16 African countries)<\/div>\n <\/div>\n\n \n
    \n
    <\/div>\n <\/div>\n
    <\/div>\n <\/li>\n
  • \n
    <\/div>\n \n
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    <\/div>\n <\/div>\n \n
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    \n 2010<\/span>\n <\/div>\n
    IPO of CNIA SAADA for approximately 400 million euros<\/div>\n <\/div>\n <\/li>\n
  • \n \n
    \n
    \n 2012<\/span>\n <\/div>\n
    Acquisition of Lia Insurance – Lebanon<\/div>\n <\/div>\n\n \n
    \n
    <\/div>\n <\/div>\n
    <\/div>\n <\/li>\n
  • \n
    <\/div>\n \n
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    <\/div>\n <\/div>\n \n
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    \n 2013<\/span>\n <\/div>\n
    Acquisition of Mercantile Insurance – Kenya and Corar AG – Rwanda<\/div>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
    \n The expansion of our core businesses alongside diversification\r\n\n <\/div>\n
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      \n \n
    • \n \n
      \n
      \n 2014<\/span>\n <\/div>\n
      Creation of Saham Immobilier<\/div>\n <\/div>\n\n \n
      \n
      <\/div>\n <\/div>\n
      <\/div>\n <\/li>\n
    • \n
      <\/div>\n \n
      \n
      <\/div>\n <\/div>\n \n
      \n
      \n 2015<\/span>\n <\/div>\n
      Creation of Meden Healthcare<\/div>\n <\/div>\n <\/li>\n
    • \n \n
      \n
      \n 2015<\/span>\n <\/div>\n
      Creation of IEG (Education)<\/div>\n <\/div>\n\n \n
      \n
      <\/div>\n <\/div>\n
      <\/div>\n <\/li>\n
    • \n
      <\/div>\n \n
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      <\/div>\n <\/div>\n \n
      \n
      \n 2015<\/span>\n <\/div>\n
      Acquisition of ECCO outsourcing center for customer relations and BPO – Egypt<\/div>\n <\/div>\n <\/li>\n
    • \n \n
      \n
      \n 2017<\/span>\n <\/div>\n
      Acquisition of Pioneers Outsourcing – Saudi Arabia<\/div>\n <\/div>\n\n \n
      \n
      <\/div>\n <\/div>\n
      <\/div>\n <\/li>\n
    • \n
      <\/div>\n \n
      \n
      <\/div>\n <\/div>\n \n
      \n
      \n 2018<\/span>\n <\/div>\n
      Sale of the Insurance division to Sanlam valued at 2 billion dollars<\/div>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
      \n The ascent of Majorel and the exploration of novel diversification strategies\r\n\n <\/div>\n
      \n
      \n
      \n
      \n
        \n \n
      • \n \n
        \n
        \n 2019<\/span>\n <\/div>\n
        Creation of Majorel (merger of SAHAM\/Bertelsmann CRM activities)<\/div>\n <\/div>\n\n \n
        \n
        <\/div>\n <\/div>\n
        <\/div>\n <\/li>\n
      • \n
        <\/div>\n \n
        \n
        <\/div>\n <\/div>\n \n
        \n
        \n 2020<\/span>\n <\/div>\n
        Sale of Saham Pharma and Meden Healthcare<\/div>\n <\/div>\n <\/li>\n
      • \n \n
        \n
        \n 2021<\/span>\n <\/div>\n
        Majorel IPO on the Amsterdam Stock Exchange for a valuation of 3.3 billion euros<\/div>\n <\/div>\n\n \n
        \n
        <\/div>\n <\/div>\n
        <\/div>\n <\/li>\n
      • \n
        <\/div>\n \n
        \n
        <\/div>\n <\/div>\n \n
        \n
        \n 2023<\/span>\n <\/div>\n
        IEG partnership with Globeducate (large international education group)<\/div>\n <\/div>\n <\/li>\n
      • \n \n
        \n
        \n 2023<\/span>\n <\/div>\n
        Sale of Majorel to Teleperformance for 3 billion euros<\/div>\n <\/div>\n\n \n
        \n
        <\/div>\n <\/div>\n
        <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
        \n Strengthening of financial services\n <\/div>\n
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        \n
        \n
          \n \n
        • \n \n
          \n
          \n 2024<\/span>\n <\/div>\n
          Acquisition of a majority stake in the SGMB Group<\/div>\n <\/div>\n\n \n
          \n
          <\/div>\n <\/div>\n
          <\/div>\n <\/li>\n
        • \n
          <\/div>\n \n
          \n
          <\/div>\n <\/div>\n \n
          \n
          \n 2025<\/span>\n <\/div>\n
          Rebranding of SGMB into Saham Bank<\/div>\n <\/div>\n <\/li>\n
        • \n \n
          \n
          \n 2025<\/span>\n <\/div>\n
          Creation of Arktika and obtaining of a credit license for NPL portfolio management across Europe<\/div>\n <\/div>\n\n \n
          \n
          <\/div>\n <\/div>\n
          <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-359","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/saham.com\/en\/wp-json\/wp\/v2\/pages\/359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saham.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/saham.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/saham.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saham.com\/en\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":9,"href":"https:\/\/saham.com\/en\/wp-json\/wp\/v2\/pages\/359\/revisions"}],"predecessor-version":[{"id":2508,"href":"https:\/\/saham.com\/en\/wp-json\/wp\/v2\/pages\/359\/revisions\/2508"}],"wp:attachment":[{"href":"https:\/\/saham.com\/en\/wp-json\/wp\/v2\/media?parent=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}