Who are we?

Founded in 1995 by Moulay Hafid ELALAMY, Saham is a private investment company with a presence in Casablanca and Dubai. Marked by a strong entrepreneurial spirit, Saham initially focused on the insurance sector, eventually becoming a leader on the African continent. In 2018, Saham divested its insurance business to position itself as an international player in various sectors.
Today, Saham has a portfolio of five companies. Saham has embraced a strong and visionary entrepreneurial approach, enabling diversification into high-potential sectors such as financial services, customer experience, real estate, education, agriculture, pharmaceuticals, healthcare, and media. Additionally, carefully selected strategic partnerships have contributed to the success of Saham’s diversification strategy.
Saham continues to explore new investment opportunities in different sectors with a singular focus: creating value and supporting companies in the long term.
Our DNA
Our value creation approach

Moulay Hafid ELALAMY
Moulay Hafid ELALAMY is a Moroccan politician and businessman, a former Minister of Industry, Trade, Green and Digital Economy, and the founder of the Saham Group. He is the Chairman of TP and SGMB.
He began his career in Canada in the insurance industry before becoming the Secretary-General of the ONA Group, now known as Al Mada, the leading Moroccan private industrial and financial group.
In 1995, Moulay Hafid ELALAMY founded the Saham Group. Since then, he has established two major companies that are leaders in their sectors: Saham Assurance and Majorel, before diversifying into other key sectors with a strong social impact, such as education, real estate, agriculture, pharmaceuticals, and healthcare.
From 2006 to 2009, Moulay Hafid ELALAMY served as the Chairman of the General Confederation of Moroccan Enterprises (CGEM), further solidifying his influence in the business landscape.
From 2013 to 2021, he held the position of Minister of Industry, Trade, Digital Transformation, and Green Economy in Morocco, making him the longest-serving official in this role since 1955. During his tenure, 50 industrial ecosystems and 650,000 new jobs were created, and the industry’s share in Morocco’s GDP increased by nine points.
In 2021, he returned to lead the Saham Group, aiming to further grow its businesses and explore new diversification opportunities.
In 2024, Moulay Hafid ELALAMY was appointed Chairman of the Board of TP and SGMB (Société Générale Marocaine de Banques).