The initial phase of developing our historical businesses
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1995
SAHAM Group creation by acquiring the broker Agma
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1999
Creation of Phone Assistance, first call center in Morocco
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2004
Partnership between Bertelsmann and Phone Assistance
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2009
Merger between CNIA and Es Saada (bought in 2005 and 2006)
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2010
Acquisition of Colina Insurance Group (16 African countries)
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2010
IPO of CNIA SAADA for approximately 400 million euros
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2012
Acquisition of Lia Insurance – Lebanon
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2013
Acquisition of Mercantile Insurance – Kenya and Corar AG – Rwanda
The expansion of our historical businesses while diversifying into new sectors
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2013
Creation of Medjool Star
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2014
Creation of Saham Immobilier
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2015
Creation of Meden Healthcare
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2015
Creation of IEG (Education)
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2015
Acquisition of ECCO outsourcing center for customer relations and BPO – Egypt
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2017
Acquisition of Pioneers Outsourcing – Saudi Arabia
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2018
Sale of the Insurance division to Sanlam valued at 2 billion dollars
The ascent of Majorel and the exploration of novel diversification strategies
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2019
Creation of Majorel (merger of SAHAM/Bertelsmann CRM activities)
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2020
Sale of Saham Pharma and Meden Healthcare
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2021
Majorel IPO on the Amsterdam Stock Exchange for a valuation of 3.3 billion euros
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2023
IEG partnership with Globeducate (large international education group)
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2023
Sale of Majorel to Teleperformance for 3 billion euros
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2024
Acquisition of a majority stake in the SGMB Group
