Our History

Our history revolves around three main stages

The initial phase of developing our historical businesses
  1. 1995

    SAHAM Group creation by acquiring the broker Agma

  2. 1999

    Creation of Phone Assistance, first call center in Morocco

  3. 2004

    Partnership between Bertelsmann and Phone Assistance

  4. 2009

    Merger between CNIA and Es Saada (bought in 2005 and 2006)

  5. 2010

    Acquisition of Colina Insurance Group (16 African countries)

  6. 2010

    IPO of CNIA SAADA for approximately 400 million euros

  7. 2012

    Acquisition of Lia Insurance - Lebanon

  8. 2013

    Acquisition of Mercantile Insurance - Kenya and Corar AG - Rwanda

The expansion of our historical businesses while diversifying into new sectors
  1. 2013

    Creation of Medjool Star

  2. 2014

    Creation of Saham Immobilier

  3. 2015

    Creation of Meden Healthcare

  4. 2015

    Creation of IEG (Education)

  5. 2015

    Acquisition of ECCO outsourcing center for customer relations and BPO - Egypt

  6. 2017

    Acquisition of Pioneers Outsourcing - Saudi Arabia

  7. 2018

    Sale of the Insurance division to Sanlam valued at 2 billion dollars

The ascent of Majorel and the exploration of novel diversification strategies
  1. 2019

    Creation of Majorel (merger of SAHAM/Bertelsmann CRM activities)

  2. 2020

    Sale of Saham Pharma and Meden Healthcare

  3. 2021

    Majorel IPO on the Amsterdam Stock Exchange for a valuation of 3.3 billion euros

  4. 2023

    IEG partnership with Globeducate (large international education group)

  5. 2023

    Sale of Majorel to Teleperformance for 3 billion euros