An internationally focused investment company, dedicated to value generation and specializing in business creation, turnaround, and brand repositioning.

A dynamic, bold, and agile entrepreneurial spirit ensuring adaptability to change, quick decision-making, and excellence in execution.

Committed to our businesses to foster growth and create value by supporting long-term management and leveraging our network of partners.

A responsible investor in constant motion

Founded in 1995 by Moulay Hafid Elalamy, Saham is a private investment company with a presence in Casablanca, Dubai, and Luxembourg owned by the Elalamy family. Marked by a strong entrepreneurial spirit, Saham initially developed in the insurance sector to become a leader on the African continent. After divesting the Insurance division in 2018, Saham evolved into an international player with multi-sector expertise, capitalizing on targeted strategic partnerships.

Today, Saham owns a portfolio of five companies. Saham has embraced a strong and visionary entrepreneurial approach, enabling diversification into high-potential sectors such as financial services, customer experience, real estate, education, agriculture, pharmaceuticals, healthcare, and media.

2010

IPO of CNIA SAADA for approximately 400 million euros

2018

Sale of Saham Finances to Sanlam for 2 billion dollars

2021

IPO of Majorel for 3.3 billion euros

2023

Partnership between IEG and Globeducate

2023

Sale of Majorel to Teleperformance for 3 billion euros

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Our portfolio

Our portfolio reflects diversity in sectors focused on human and business services. Since 2018, Saham has actively shifted towards financial services, outsourced services, real estate, education, and agriculture, withdrawing from previous sectors such as insurance, healthcare, and pharmaceuticals.

Financial services

Société Générale Marocaine de Banques (SGMB), formerly the Moroccan subsidiary of the Société Générale Group, is a leading banking player in Morocco.

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Customer experience & BPO

For more than 40 years, Teleperformance, the global leader in customer experience management, has been bridging the gap between the world's largest companies and their customers.

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REAL ESTATE

Saham Immobilier is the subsidiary of the group dedicated to the development of innovative real estate projects in Morocco.

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EDUCATION

IEG is an international network of excellent educational institutions, ranging from kindergarten to high school.

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AGRICULTURE

Medjool Star is the agricultural subsidiary of the Group, dedicated to the operation of the world's largest date palm farm, as well as the management of packaging and marketing of Medjool dates.

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Acting for equal opportunities through two major pillars:

Act for health in Africa

~100 000

direct beneficiaries to date

Act for school children's health

1 000 000

Young pupils targeted per year