A responsible investor in constant motion
Founded in 1995 by Moulay Hafid Elalamy, Saham is a private investment company with a presence in Casablanca, Dubai, and Luxembourg owned by the Elalamy family. Marked by a strong entrepreneurial spirit, Saham initially developed in the insurance sector to become a leader on the African continent. After divesting the Insurance division in 2018, Saham evolved into an international player with multi-sector expertise, capitalizing on targeted strategic partnerships.
Today, Saham owns a portfolio of five companies. Saham has embraced a strong and visionary entrepreneurial approach, enabling diversification into high-potential sectors such as financial services, customer experience, real estate, education, agriculture, pharmaceuticals, healthcare, and media.
Our portfolio reflects diversity in sectors focused on human and business services. Since 2018, Saham has actively shifted towards financial services, outsourced services, real estate, education, and agriculture, withdrawing from previous sectors such as insurance, healthcare, and pharmaceuticals.
Medjool Star is the agricultural subsidiary of the Group, dedicated to the operation of the world’s largest date palm farm, as well as the management of packaging and marketing of Medjool dates.
Saham Immobilier is the subsidiary of the group dedicated to the development of innovative real estate projects in Morocco.
IEG is an international network of excellent educational institutions, ranging from kindergarten to high school.
Société Générale Marocaine de Banques (SGMB), formerly the Moroccan subsidiary of the Société Générale Group, is a leading banking player in Morocco.
For more than 40 years, TP, the global leader in customer experience management, has been bridging the gap between the world’s largest companies and their customers.
Acting for equal opportunities through two major pillars:
Moulay Hafid ELALAMY
Moulay Hafid ELALAMY is a Moroccan politician and businessman, a former Minister of Industry, Trade, Green and Digital Economy, and the founder of the Saham Group. He is the Chairman of TP and SGMB.
He began his career in Canada in the insurance industry before becoming the Secretary-General of the ONA Group, now known as Al Mada, the leading Moroccan private industrial and financial group.
In 1995, Moulay Hafid ELALAMY founded the Saham Group. Since then, he has established two major companies that are leaders in their sectors: Saham Assurance and Majorel, before diversifying into other key sectors with a strong social impact, such as education, real estate, agriculture, pharmaceuticals, and healthcare.
From 2006 to 2009, Moulay Hafid ELALAMY served as the Chairman of the General Confederation of Moroccan Enterprises (CGEM), further solidifying his influence in the business landscape.
From 2013 to 2021, he held the position of Minister of Industry, Trade, Digital Transformation, and Green Economy in Morocco, making him the longest-serving official in this role since 1955. During his tenure, 50 industrial ecosystems and 650,000 new jobs were created, and the industry’s share in Morocco’s GDP increased by nine points.
In 2021, he returned to lead the Saham Group, aiming to further grow its businesses and explore new diversification opportunities.
In 2024, Moulay Hafid ELALAMY was appointed Chairman of the Board of TP and SGMB (Société Générale Marocaine de Banques).