Our Team

Moulay Hafid ELALAMY

Chairman and Founder

  • In position since 2013
  • Significant experiences: CEO of Saham Assurance Morocco, CEO of SAHAM Assistance, Boston Consulting Group and experience in a leading private equity fund
  • University of British Columbia graduate (Bachelor of commerce and business - exchange programs in Harvard and Sciences Po Paris )
Moulay Mhamed ELALAMY

Chief Executive Officer

  • In the Group since 2015 (Insurance and education)
  • In position since 2021
  • 11 years of experience in consulting and business operations
  • Significant experiences: Boston Consulting Group
  • ESCP Business School and City, University of London graduate (European MSc in management)



Head of Operations

  • In the Group since 2014
  • In position since 2019
  • Nearly 20 years of experience in Finance
  • Significant experiences: OCP (Office Chérifien de Phosphate), L'Oréal, PwC
  • ESCP Business School graduate (Finance & Accounting)

CEO’s Chief of Staff

  • In the Group since 2008
  • In position since 2016
  • 27 years of experience in Finance
  • Significant experiences: Inwi, Marjane Holdings
  • University of Clermont Ferrand graduate (Accounting & Audit) with an executive MBA from HEC Paris

Chief Financial Officer

  • In position and in the Group since 2014
  • Nearly 20 years of experience in the legal field
  • Significant experiences: Softgroup, UGGC & Associés, LexisNexis France
  • Law degree graduate from the University of Nice Sophia Antipolis and from Panthéon Assas (Paris II)



Head of Legal

  • In position and in the Group since 2022
  • +15 years of experience in Family Office investments
  • Significant experiences: Miltenberg Capital, FamilyOffice HK, Gamma Civic Family Holding
  • Bachelor in French and German business law from Panthéon Assas University / Master of Law from NUS / Master of international environmental law from the University of Limoges / MBA from INSEAD
Geoffroy DEDIEU

Chief Investment Officer

Moulay Abdelaziz ELALAMY

Director Special Advisor to the CEO